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Projects/LumiFlix StreamingEntertainment / Media

Case Study

LumiFlix Streaming

A Netflix-grade streaming platform built on serverless infrastructure, delivering cinema-quality video at a fraction of the cost.

The Challenge

Understanding the Problem

Building a cost-effective streaming platform that could deliver 4K content with adaptive bitrate switching, while maintaining startup times under 2 seconds and supporting millions of concurrent viewers.

Our Approach

We leveraged AWS serverless infrastructure with CloudFront edge caching, combined with custom HLS segmentation and an intelligent pre-fetching system that predicts user behavior.
Phase 1
Real-time AI Upscaling (1080p to 4K)
Phase 2
Shared Watch Parties
Phase 3
Live Streaming Support
Phase 4
AI-powered Content Recommendations

The Solution

HLS segmentation with AWS CloudFront edge-caching and automated video transcoding. 5-tier bitrate ladder from 360p to 4K for seamless quality adaptation.

  • <2s Startup Time
  • 60% Cost Savings
  • 4K HDR Max Quality

The Outcome

Reduced infrastructure costs by 60% compared to traditional streaming setups while maintaining 99.9% stream reliability and sub-2-second startup times.

Impact: 60% Cost Reduction

Technical Deep Dive

Engineering Excellence

A comprehensive look at the technical architecture and implementation details that power this solution.

optimization

Frontend pre-fetching logic that predicts the next scene based on user viewing patterns, reducing perceived latency by 200ms during playback.

delivery

Multi-region S3 replication with signed URLs for secure, expiration-based media access. Content is served from the nearest edge location.

System Architecture

User Device

HLS Player

CloudFront Edge

CDN Cache

S3 Origin

Video Segments

Lambda Transcode

FFmpeg Pipeline

DynamoDB

Metadata Store

HLS Request: usercloudfront
Cache Miss: cloudfronts3
Upload Trigger: s3lambda
Store Metadata: lambdadynamo

Development Journey

From Concept to Launch

4 weeks

Platform Architecture

Designed fully serverless video pipeline leveraging AWS Lambda@Edge for request routing, architected multi-tier CloudFront CDN strategy with regional edge caching, and planned S3 bucket replication across 3 geographic regions for redundancy.

6 weeks

Transcoding Pipeline

Built automated FFmpeg-based transcoding workflow triggered by S3 uploads, created 5-tier adaptive bitrate ladder (360p/720p/1080p/2K/4K) with optimal GOP settings, and implemented intelligent quality presets based on content type analysis.

8 weeks

Player Development

Developed custom HLS video player with intelligent ABR (Adaptive Bitrate) switching algorithm, implemented client-side buffer management for smooth playback, and added support for HDR10 and Dolby Vision on compatible devices.

4 weeks

CDN Optimization

Fine-tuned CloudFront cache behaviors with custom TTL policies, configured Lambda@Edge functions for signed URL generation and geo-blocking, and optimized cache hit ratios to >95% through predictive pre-warming.

6 weeks

Launch & Scaling

Conducted load testing simulating 1M concurrent viewers using Gatling framework, set up comprehensive monitoring with CloudWatch metrics and custom dashboards, and executed phased production rollout with failover strategies.

Measurable Impact

Key Results

Primary Outcome
60% Cost Reduction

Direct business value delivered.

<2s
Startup Time
First frame appears instantly
60%
Cost Savings
Vs traditional infrastructure
4K HDR
Max Quality
On supported devices

Impact Analysis

Startup Time

Before

8s

After

1.8s

4.4x Faster

Infrastructure Cost

Before

$2500/mo

After

$1000/mo

60% Reduction

Buffering Events

Before

15/hr

After

<1/hr

99% Reduction

Technology Stack

Tools & Frameworks

Next.jsCloudFrontHLSServerlessAWS S3Lambda@EdgeFFmpegDynamoDB

Implementation

Adaptive Bitrate Selection

Intelligent ABR algorithm that predicts network bandwidth and selects optimal quality tier.

logic.js
1class AdaptiveBitrateController {
2 constructor(player) {
3 this.player = player;
4 this.bandwidthSamples = [];
5 }
6
7 selectQuality() {
8 const bandwidth = this.estimateBandwidth();
9 const qualities = this.player.getQualities();
10
11 // Select quality with 20% safety margin
12 const targetBitrate = bandwidth * 0.8;
13
14 return qualities.reduce((best, q) => {
15 if (q.bitrate <= targetBitrate && q.bitrate > best.bitrate) {
16 return q;
17 }
18 return best;
19 }, qualities[0]);
20 }
21
22 estimateBandwidth() {
23 if (this.bandwidthSamples.length < 3) {
24 return 5000000; // Default 5Mbps
25 }
26
27 // Use exponential weighted moving average
28 return this.bandwidthSamples.reduce((sum, sample, i) => {
29 const weight = Math.pow(0.8, this.bandwidthSamples.length - i - 1);
30 return sum + sample * weight;
31 }, 0);
32 }
33}

Performance

Performance Audits

97
Performance
95
SEO
92
Accessibility
100
Best Practices
"LumiFlix delivers Netflix-quality streaming at a startup budget. Game-changing."
Founder, Regional Streaming Service
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